The best brands constantly put their reputations at stake whenever they release new products that could make or break their names. If you're a newbie to buying cosmetics, take the time to familiarize yourself with the world's hottest, most popular and most trusted cosmetic brands. Check out the following list to find out.

• AVON. A big hit in Asia, Avon prides itself with the motto, “Hello, tomorrow.” Avon cosmetics are a wide array of affordable and quality makeup items including some fragrances and a few cleansers. Although it is also known for its brassiere line, this “company for women” caters also to facial makeovers. If you love pressed powder and lipstick, try browsing through Avon stalls near you.

• CLINIQUE. Launched by Estee Lauder, Clinique is most popular for the motto, “Say hello to great skin.” The product line includes makeup, fragrances and bathing solutions, but what makes this cosmetic brand stand out is its emphasis on delicate skin care. From facial moisturizers to liquid makeup and foundation, Clinique makes sure people with sensitive skin can still wear and look good with makeup. If you love hypoallergenic stuff, you'll definitely love Clinique.

• LANCOME. Equated with classic sophistication and elegance, Lancôme is indeed the French cosmetics queen. With cosmetics ranging from pressed powder, foundation, blush-on, lipstick, mascara, sun block, leg gel and a lot more beauty and skincare items, Lancôme brings a whole new meaning to beauty: Although being beautiful is expensive, everything is definitely worth it. If your trip is to brush shoulders and win the approval of socialites, use Lancôme products and feel like you really belong.

• MAX FACTOR. Popular for the tagline “the makeup for makeup artists,” Max Factor is originally a Polish house name to impressive movie makeup. Tied to the business behemoth Procter and Gamble, Max Factor prides itself in a wide array of beauty products covering waterproof makeup, non-smear lipsticks, nail polishes and concealers. Its most popular products include the Lipfinity lipstick line, Tru Color lipstick and supreme nail polish. If you want to look as beautiful as the Hollywood stars, you'll go gaga over Max Factor.

• MAYBELLINE. “Maybe she's born with it. Maybe it's Maybelline.” You're no stranger to this motto. Owned by L'Oreal, this global leader in cosmetics puts the most beautiful faces in virtually almost all media your eyes can rest on: magazine covers, television ads, the internet. It prides itself in vibrant lipstick colors, volume mascaras and many more. If you want the most interesting advice on makeup color selection, check out Maybelline.

• VICTORIA'S SECRET. Famous for sizzling lingerie, seductive fragrances and alluring bathroom products, this “So Sexy” business giant also boasts of its flirty and youthful cosmetics line, redefining the term “delicious.” Its most popular cosmetics include several flavors of lip glosses that look as good as they taste (when you lick them), stay-on moisturizing lipstick and volumizing lip plumpers. If you're prepping for a literally yummy kiss to plant on your date, make your lips more kissable with Victoria's Secret's amazing lip care products.